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Grammy winner Ricky Kej is UNESCO Kindness Ambassador
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New Delhi, July 25
Grammy Award-winning Indian
musician and environmentalist Ricky Kej has been named the Global
Ambassador for Kindness by UNESCO MGIEP (Mahatma Gandhi Institute of
Education for Peace and Sustainable Development).

In his role as
Kindness Ambassador, Kej will amplify the message of the campaign
globally at UNESCO MGIEP's upcoming World Youth Conference in Delhi next
month.

Kej, along with a team of global musicians, will release
the #KindnessMatters Anthem live at the #KindnessMatters Concert. The
World Youth Conference on Kindness will celebrate the 150th birth
anniversary of Mahatma Gandhi.
"I am thrilled to be a part of
the #KindnessMatters campaign. Along with showcasing acts of kindness in
our lives, it is important to recognise acts of kindness by people
around us," Kej said.

"As the Global Ambassador for Kindness, I
hope to highlight global acts of kindness, especially the youth. I
believe that the United Nations Sustainable Development Goals provide us
with the best guidelines to define an act of kindness," he added.

The
#KindnessMatters for the Sustainable Development Goals campaign, was
launched globally on October 2, 2018. It aims to create a culture of
peace and kindness and highlight the critical power of Acts of Kindness
in bringing about transformational change.