Technology
Samsung catching up with Xiaomi in Indian smartphone market
New Delhi, July 26
India smartphone shipments grew three per cent annually to reach 35.6 million units in the second quarter (Q2) this year and Xiaomi retained the top position, followed by a resurgent Samsung who is closing the gap at the second spot, according to a report by market research firm Strategy Analytics.
"Xiaomi shipped 10.2 million smartphones accounting for 29 per cent market share in India during Q2 2019, broadly flat from 29 per cent share a year ago.
"Xiaomi remains the number one smartphone vendor in India, due to an extensive retail presence, but its lead over Samsung is starting to shrink," Woody Oh, Director at Strategy Analytics, said in a statement.
"Samsung is on a recovery path and its smartphone marketshare has risen sharply from 23 per cent in Q2 2018 to 26 per cent in Q2 2019. A portfolio refresh undertaken by Samsung last year, and its 'India-first' strategy, have been central to the firm's resurgence in the second quarter."
According to the Boston-headquartered firm, the growth was driven by generous discount schemes promoted by online retailers such as Flipkart.
India today remains one of only a handful of growth markets among the global smartphone industry.
According to Rajeev Nair, Senior Analyst, Strategy Analytics, "Vivo captured 11 per cent smartphone share in India in Q2 2019, dipping from 12 per cent a year earlier. Like Xiaomi, Vivo is also struggling to fend off a revitalised Samsung."
OPPO maintained fourth place with 8 per cent smartphone share in India in Q2 2019, down from 11 per cent during Q2 2018.
"Realme is a rising star and its India smartphone marketshare has jumped from zero to a record 8 per cent in the past twelve months. Realme, an OPPO offshoot, is seeing surprisingly strong demand for its affordable Android models such as 3 and C2," Nair added.
"Xiaomi shipped 10.2 million smartphones accounting for 29 per cent market share in India during Q2 2019, broadly flat from 29 per cent share a year ago.
"Xiaomi remains the number one smartphone vendor in India, due to an extensive retail presence, but its lead over Samsung is starting to shrink," Woody Oh, Director at Strategy Analytics, said in a statement.
"Samsung is on a recovery path and its smartphone marketshare has risen sharply from 23 per cent in Q2 2018 to 26 per cent in Q2 2019. A portfolio refresh undertaken by Samsung last year, and its 'India-first' strategy, have been central to the firm's resurgence in the second quarter."
According to the Boston-headquartered firm, the growth was driven by generous discount schemes promoted by online retailers such as Flipkart.
India today remains one of only a handful of growth markets among the global smartphone industry.
According to Rajeev Nair, Senior Analyst, Strategy Analytics, "Vivo captured 11 per cent smartphone share in India in Q2 2019, dipping from 12 per cent a year earlier. Like Xiaomi, Vivo is also struggling to fend off a revitalised Samsung."
OPPO maintained fourth place with 8 per cent smartphone share in India in Q2 2019, down from 11 per cent during Q2 2018.
"Realme is a rising star and its India smartphone marketshare has jumped from zero to a record 8 per cent in the past twelve months. Realme, an OPPO offshoot, is seeing surprisingly strong demand for its affordable Android models such as 3 and C2," Nair added.
11 hours ago
A young man was found dead in a drain in Palakkad.
11 hours ago
"Fever, cough, and breathing difficulty," an LED bulb found in the infant's airway.
12 hours ago
Trump looks set to bring shift in US approach to allies, North Korea, diplomacy, tariffs
12 hours ago
Senior South Korean politicians, business leaders head for Trump's inauguration
12 hours ago
'Dictator for a day': Immigration, petroleum exploration to top Trump's agenda
12 hours ago
Trump family departs for Washington DC ahead of inauguration on Jan 20
12 hours ago
Trump says he told Netanyahu to 'keep doing what has to be done' and warned against a broken Gaza ceasefire deal
12 hours ago
Netanyahu says Israel reserves the right to return to war if Gaza ceasefire deal with Hamas falls apart
12 hours ago
Donald Trump says he will 'most likely' grant TikTok 90-day extension to avoid US ban
12 hours ago
"Value should be given to homemakers' work and self-employment"; Union Labour Minister.
12 hours ago
January 19, the day to remember how Hindus were persecuted in Kashmir
12 hours ago
'Mann Ki Baat': This Republic Day is very special, says PM Modi
12 hours ago
Market outlook: Trump's inauguration, Q3 results key factors next week