Delhi's new excise policy recommends sale norms for liquor brands

New Delhi, July 6
The Delhi government's new excise policy 2021-22 has recommended price and outstation sale oriented criteria for registration of different brands of liquor in the national capital to promote startups.

The policy has also divided almost all brands of liquors - Rum, Whiskey, Beer, Vodka, Wine into different categories which will be dependent on a particular brand's pricing and its sales figures outside the national capital.

Whiskey:

Under its new policy, the excise department has divided - 'Whiskey' into five categories depending on their price, according to which, brands priced at Rs 401 or above per quarter, no sales figures (outside Delhi) are required.

However, the policy said that an international Whiskey brand being bottled in India and with retail price up to Rs 600 per quart (200 ml), shall be registered only if it has sold over 5 lakh cases worldwide, in any of the two preceding financial year that is, 2019-20 or 2020-21.

Economy brand with retail price up to Rs 140 per quart, shall be allowed registration in Delhi only if the brand has sold a minimum of 80,000 cases in any of the two preceding financial years, that is, 2019-20 or 2020-21, excluding Delhi.

Brands with retail price between Rs 141 and Rs 2,501 per quart, shall be allowed registration in the National Capital Territory of Delhi only if these brands have sold a minimum of 1,20,000 cases all over India, including Delhi, in any of the two preceding financial years, the policy document stated.

It also said that brands with retail price between Rs 251 and Rs 400 per quart shall be allowed registration only if the it has sold a minimum of 60,000 cases all over India.