Business
Apple acquires augmented reality headset startup Mira
Cupertino (California), June 7
Apple has acquired augmented reality (AR) headset startup Mira for an undisclosed amount, as the company launched its $3,499 Vision Pro AR headset.
According to The Verge, Apple has hired at least 11 of Mira's employees as part of the acquisition.
The report cited a private Instagram post by Mira CEO Ben Taft.
"Excited for Mira's next chapter, at Apple. Seven year journey from dorm room to acquisition," the post read.
Apple has confirmed the acquisition.
"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," the company said in a statement.
Based in Los Angeles and founded by Taft in 2016, Mira had been making AR headsets for customers including Universal Studios for attractions at its Nintendo World theme parks.
Jony Ive, Apple's former product designer, was once an advisor to Mira, according to the report.
Apple has entered the era of augmented/virtual reality (AR-VR) by launching 'Vision Pro' headset that seamlessly blends the digital world with the real one around us.
Priced at $3,499, Apple Vision Pro will be available early next year, beginning with the US.
Vision Pro introduces a fully three-dimensional user interface controlled by a user's eyes, hands, and voice.
Featuring visionOS, the world's first spatial operating system, Vision Pro lets users interact with digital content in a way that feels like it is physically present in their space.
Apple Vision Pro also features EyeSight, that helps users stay connected with those around them.
10 hours ago
USCIS to Open International Field Offices in Qatar and Turkey
11 hours ago
Vibrant Eid Celebrations: Indian Muslim Community Lights Up New York's Consulate General of India!
11 hours ago
Indian Americans condemn Prime Minister Narendra Modi’s Anti-Muslim hate speech
14 hours ago
Vegan Ram Navami is celebrated in New Jersey by World Vegan Vision.
14 hours ago
Open Letter to the People: The Success of New York City
14 hours ago
A trade mission is being launched in New Delhi by the USDA secretary.
14 hours ago
The graduating address at Virginia Tech will be given by Mehul Sanghani.
14 hours ago
A tragic car crash in Arizona claims the lives of two Indian students.
14 hours ago
The White House National Strategy for Suicide Prevention will be spearheaded by two Indian Americans.
15 hours ago
Biryani blunder: Lord Ram's image on plates sparks outrage in Delhi
15 hours ago
India and France step up work on creating a new National Museum in Delhi
15 hours ago
Doughty daughters campaign for parents in UP
15 hours ago
78-year-old man dies while swimming from Sri Lanka to Rameswaram