New Delhi, Oct 3
In an attempt to turn X into an "everything app", Elon Musk is testing video game streaming and live shopping features on the micro-blogging platform.

Musk on Monday posted a video on X, saying:"Tested the X video game streamer system last night. It works! Will try to complete a Tier 100 Nightmare dungeon tonight live on this platform."

After a few hours, he streamed the Nightmare dungeon game on X in an almost 40-minute-long video.

"Testing video game streaming on X," Musk captioned the video.

Several users expressed their views on this development.

"Embarking on a journey with X live game streaming! It's a whole new world of gaming, and I can't wait to share my experiences with all of you. Expect some action-packed gaming sessions and interactive fun," a user wrote.

"This is gonna be my new favourite way to watch streams," another user said.

Separately, the company announced a new partnership with socialite Paris Hilton and her 11:11 Media company to begin experimenting with live shopping features.

According to Variety, Hilton has signed on to "create four original video content programs per year that include live-shopping features".

â€œIâ€™m excited to announce an official partnership with X today,â€ Hilton, chairwoman and CEO of 11:11, said in an audio post on the service.

â€œTogether, weâ€™re going to be exploring new ways to connect with all of you across video, live video, live shopping and even Spaces. And weâ€™re just getting started. Loves it,â€ she added.

Users will be able to watch, chat, and shop in the same window with X's live shopping product.

Users will be able to browse a catalogue of products while watching a livestream with Hilton on X and then click through to the site to make a purchase using the service's in-app browser.

Linda Yaccarino, CEO of X, posted:â€œThe queen of pop culture, music, business, and TV is #Sliving on X. @ParisHilton welcome to the @X family, weâ€™re excited to launch an official partnership with you and your next-gen media company 11:11.â€

X testing game streaming, live shopping features