Ambani makes a big move into the soft drink market; now Coke and Pepsi may become history.

Mukesh Ambani's Reliance Group is preparing for a major entry into the soft drink market in India. Recently, Ambani acquired Campa Cola, the country's number one local soft drink brand, by investing crores of rupees. A few days ago, Reliance also secured the distribution rights for a soft drink owned by former Sri Lankan cricketer Muttiah Muralitharan in India.

The "zero sugar trend" is growing among consumers, and Reliance is capitalizing on this opportunity. Global giants like Coca-Cola and PepsiCo have already introduced sugar-free drinks, but these products are priced at a premium. Seizing this gap, Reliance has launched diet and light drinks in the market for just ₹10.

To compete with Reliance, beverage giants Coca-Cola and PepsiCo are expanding their sugar-free product lines. Both companies have introduced ₹10 packs of their diet and light drinks, including products like Thums Up X Force, Coke Zero, Sprite, and Pepsi No Sugar.

According to reports, sales of low-sugar and sugar-free beverages have doubled over the past year, reaching ₹700-750 crore. In 2024, PepsiCo's sugar-free variants accounted for 44.4% of its total sales volume, a significant increase from 40.2% the previous year.