Vote for Nick Sivakumaran's advertisement for Super Bowl

The Super Bowl, the most watched event on TV is considered the coveted forum for advertisement, where director Nick Sivakumaranexpects his show ‘The Lemonade Stand’ will get a place.

The Super Bowl XLIX broadcast is set for Sunday, February 1, on NBC. Fans around the world are voting for the 10 finalists to find a winner, whose advertisement will take center stage during The Big Game.

PepsiCo’s Doritos brand announced the 10 finalists including The Lemonade Stand in its Crash the Super Bowl contest from nearly 4,900 submissions representing 29 countries around the world. During the announcement, NBC chose only The Lemonade Stand to air live during Carson Daly and Matt Lauer’s segment which was seen by over 5 million people.

The creator of the advertisement receiving the most fan votes will win a guaranteed $1 million grand prize, as well as a chance to work as a contractor for a full year onsite at Universal Pictures in Hollywood, where they will lend their creative talents to a variety of projects, including future Universal Pictures releases such as “Pitch Perfect 2” and other big comedies.

The 10 finalist were narrowed down from 29 semifinalist ads. ‘Doritos fans are among the most talented and creative individuals out there — they have blown us away each year for nearly a decade,” said Ram Krishnan, senior vice president and chief marketing officer, Frito-Lay North America. “This year’s contest is no exception and proves once again that amazing content can come from anywhere. The competition is just heating up — we’re excited to find out which finalist ad the world rallies around and selects as this year’s grand prize winner.”

Each of the 10 Crash the Super Bowl finalists will win an invitation to Arizona to attend Super Bowl XLIX and watch the game from a private suite, where they will tune in to learn which finalist ads will air for the world to see.

Sivakumaran lives in Los Angeles. He has been working in the ‘industry’ for the last fifteen years. Raised in New York, he was on his way to medical school when he entered a commercial contest with his college buddy, Dave Horowitz, and it changed his life.

He put off med school so he could work as a line producer and assistant director on Dave’s feature film, ‘Niche,’ and then took a little detour to LA so he could pursue an MFA at the USC School of Cinematic Arts.

His thesis film, ‘Diwali,’ won a Director’s Guild of America Student Film Award and he was invited to the Cannes International Film Festival as part of Kodak’s Emerging Filmmaking Showcase. Since then, he’s directed several shorts and training videos and recently wrote the book for Beyond Sight, musical that had a successful run in Hollywood.

He’s currently a senior directing instructor at the Los Angeles branch of the New York Film Academy

Vote for Nick till January 28: https://crashthesuperbowl.doritos.com/finalists#/6514