Business
Indian designer, band associate with Scottish liquor brand
New Delhi, Feb 20
Fashion designer Nitin Bal
Chauhan will showcase his interpretation of Scotch whisky brand Cutty
Sark's philosophy through a limited edition collection at the launch of
the brand in India accompanied by Indian band BLOT, which will play
electronic and house music for the attendees here.
With "Raise
your brand" as their tag line, the brand is set for its launch here at
the Lalit Hotel Feb 27. Featuring Chauhan and BLOT, the launch event is
going to be "a great evening full of experimental art and music" for the
attendees.
BLOT, an acronym for 'Basic Love Of Things', is a
two-piece live audio-visual act from the national capital. They are
known for creating an imaginative, experimental visual and sound
experience for their audience. BLOT -- made of Gaurav Malaker and
Avinash Kumar -- will personify attributes of the brand through their
audio-visual performance.
Speaking about the launch event, Kumar
told IANS: "The brand has had an interesting history in terms of its
visuals and its art. It's a good focus on creative and experimental work
and it's a good fit for us. This is exactly what we like to do, some
cool and experimental interesting parties, and make sure people have a
great time."
The designer, known to create quirky and edgy
clothes, is one of the celebrated names in the Indian fashion industry.
His work spans fashion, fine art and films and has received awards and
acclaim from the fashion capitals of the world.
Chauhan's
designs have taken ramps at London Fashion Week, Tokyo Fashion Week,
Tranoi Fair Paris and the India Fashion Week by storm.
"I jumped
on to the opportunity because here was a brand which was associating
with me because of my madness and how I reinvent design... I've been
working hard, creating dresses with 300 watches and making dresses using
bottle caps from Cutty Sark for the launch event," Chauhan told IANS.
The
brand is available in over 50 markets around the world. It is
particularly successful in the US and Southern Europe especially Spain,
Portugal and Greece.