Filmworld
Anushka Sharma to endorse Code by Lifestyle
Mumbai, April 6
Actress-producer Anushka Sharma
has been roped in as the brand ambassador by Lifestyle International
Pvt Ltd for brand Code by Lifestyle's womenswear range. She says the
brand reflects her comfortable yet trendy style.
"Code by
Lifestyle understands the style aspirations of urban Indian women well. I
have a personal sense of style which is comfortable and trendy and I
feel the philosophy of the brand is similar," the "NH10" actress said in
a statement.
Highlighting Code by Lifestyle's vibrant spring
summer collection, Anushka shot for the brand campaign that is set to be
rolled out this month. Featuring the actress in a stylish avatar, the
campaign aims to emphasise the brand's key philosophy, 'Create your
Code'.
"Anushka flawlessly epitomises the Code Woman with her
confident persona and individualistic style. We are excited to have her
on board as our brand ambassador," said Kabir Lumba, managing director,
Lifestyle International Pvt Ltd.
Code by Lifestyle is a
contemporary fashion label that features playful chic fashion for the
stylish and confident woman of today. A stellar combination of
inspirational success and charismatic persona, Anushka Sharma perfectly
embodies the ultimate style diva.
"Code by Lifestyle has grown
at a phenomenal pace and has materialised as a favoured fashion brand
for independent, stylish and contemporary women," Lumba said.