Filmworld
It's content over fluff for Kangana Ranaut
Mumbai, April 8
Actress Kangana Ranaut has
slammed the trend of paid entertainment news, saying that the focus
should be on getting into news due to a film's content rather than
fluff.
The National Award-winning actress expressed her views on
the prevalent trend at the launch of Anupama Chopra's book "The Front
Row: Conversations On Cinema" here on Tuesday.
"I feel they (paid
media stories) are very harmful for the business aspect of our craft.
You spend so much to buy these media net stories or full page ads to
build perception...you can rather save this money and put it in the
making or marketing of the film," Kangana said.
The “Queen†fame actress also added that a film's success depends on quality content.
"No
one knows how much it is benefiting. If you see, a film like 'Queen'
did well on word of mouth and because of its strong content. The content
has to be good," she said.
The actress, who is prepping up for
“Tanu Weds Manu Returnsâ€, also highlighted the adverse effect of the
trend on small budget films.
"It is true that some people are
interested in the buying part of things...They want to buy everything
from the movie reviews to the media net to the opinions and so on.
"It's hard for small filmmakers to survive in such situations," she added.