New Delhi, April 13 : Bollywood's young talent Varun Dhawan, the newly appointed ambassador of beverage drink Maaza, says the mango indulgence almost worked as an incentive for him to avoid naughtiness during his childhood days.

"Every Indian has had some or the other fun and memorable tryst with Maaza and I am no 

different. I remember how as a child I would look forward to the refreshing and delightful mango indulgence offered by Maaza as an incentive for not being naughty," the "Student Of The Year" actor said in a statement.

Now that he has got a chance to contribute his bit to the brand's journey, he says it's an honour.

A new Maaza campaign, continuing with the theme of “Har Mausam Aam, Har Mausam Love”, features Varun in a hero and villain story along with Bollywood's 'Bad Man' Gulshan Grover.

Speaking about roping in Varun for the brand and the campaign, Debabrata Mukherjee, vice president (Marketing and Commercial), Coca-Cola India and South West Asia, said: “His image and personality blends in perfectly with the brand equation of Maaza. I hope to see him take the brand to newer levels of success, reiterating our core message that the longing for mangoes has only one answer - Maaza."