Headlines
Prayog: World's first yoga suit launched
Mumbai, June 20
With nations gearing for the
world's first International Yoga Day on Sunday to mark the importance of
the ancient Indian practice, an Indian apparel brand has launched the
world's first true yoga wear. It's specialty is that the synthetics
never touch the skin and garments never compress the body.
Prayog,
launched by the IKA Yoga Wear, has been designed after two years of
extensive research and closely consulting yoga teachers, textile
engineers and yoga practitioners from 11 nationalities.
According
to the manufacturers, the yoga suit would be available for the sale
from Sunday onwards, initially on online www.prayog.com.
"Today,
more than 90 percent of the market consists of polyester and nylon
products that are essentially plastic or PET fabrics which are not at
all conducive to the practice of yoga. Prayog will help you focus on
yoga practice instead of being distracted or irritated by the clothing,"
said Malika Baruah, IKA Yoga Wear co-founder and product head, during
the launch.
Currently, the manufacturers have set the price of
the suit at Rs.1899 to Rs.3099 for tops and Rs.1899 to Rs.3899 for
bottoms, depending on the styles.
Priyanktha Iyengar, co-founder
and designer head, said: "Indian yogis traditionally wore natural,
unstitched clothes which were neither too tight, nor too loose. We've
tried to come as close to those fabrics and designs as possible. It is
no coincidence that the world's first specialised yoga wear brand is
Indian."
"Prayog is launching 12 styles this season, four of which will be entirely new to the western yoga world," she said.