Filmworld
Shilpa Shetty announces Best Deal TV's tie up with Amazon.in
New Delhi, June 24
Actress-entrepreneur Shilpa
Shetty, along with her husband and businessman Raj Kundra, on Wednesday
announced their home shopping channel Best Deal TV's tie up with
e-commerce portal Amazon.in to expand their foothold in the fashion and
apparel segment in India.
Under the partnership, the e-commerce
portal will sell fashion and lifestyle products backed by Bollywood
celebrities including Shilpa Shetty, Akshay Kumar, Farah Khan and
Bipasha Basu besides other items from Best Deal TV.
Best Deal TV, India's first celebrity shopping channel is co-founded by Akshay and Kundra.
"It's
probably the first time where a TV commerce and an e-commerce site have
joined hands to enhance the customer experience. This gives us a new
clientele and a good reach. The idea behind this partnership is to
broaden our horizons,†Kundra, who is CEO of Best deal TV, said at the
launch.
Starting from Shilpa's designer slim shape jeans and her
line of saris to Satyug Mangalsutra bracelet, Neeta Lulla’s saris and
Anushka Dandekar’s line of jeggings, customers will have a wide range to
products to choose from the e-commerce portal and the channel right
from fashion, fitness, home and kitchen, to beauty and jewellery product
range.
The beauty and lifestyle selection at Best deal TV and
Amazon.in also includes products from celebrities like Akshay’s Twist
Head-phones, Neha Dhupia’s Hair Extensions, Farah Khan’s Air Loc
containers, Bipasha Basu’s suggested Air fryers, amongst others. Soon
they will alos launch Akshay’s exclusive AK clothing range.
The
idea behind the tie up of the shopping portals is to provide
celebrity-endorsed products to Indian consumers in a fast, easy,
convenient and reliable way possible at affordable prices.
“We
believe that tele-shopping and online shopping will work in synergy for
Indian consumers, giving them more and varied selection of products and
purchase options. We look forward to delighting our customers across the
country with our offering of wide and unique selection at low prices
and fast delivery experience,†said Vikas Purohit, Head, Amazon Fashion,
India.