Hilton hotel draws most negative tweets

London, June 26
As Twitter is perhaps the place to vent anger against almost everything bad that users face, their experience with big hotel chains, too, finds a place on the site.

Hilton is the hotel chain to have received the most negative sentiment on social media of late, with 17 percent of tweets deemed negative, a study by analysts Crimson Hexagon reveals.

Marriott, Sheraton, Westin, DoubleTree and Crowne Plaza tied for second, with 14 percent of tweets falling on the negative side, Daily Mail reported.

The research on hotels comes after a similar study on airlines experience by Crimson Hexagon.

The firm released a list of the most hated airlines on social media earlier this year and found both United Airlines and American Airlines to have the most negative sentiment on Twitter at 56 percent each.

The study analysed thousands of tweets from January 1, 2015, to June 14, 2015.

Using human-assisted language processing and sentiment analysis tools, the tweets were categorised as positive, neutral or negative.

As hotels are generally interested in how their customer service is performing positively, Radisson had the most positive sentiment on Twitter with 62 percent positive tweets.

Best Western was similarly mostly positive with 57 percent positive statements while Marriot performed well with 45 percent positive tweets.