Filmworld
Always had an inclination towards designs: Gauri Khan
New Delhi, July 10
Gauri Khan, who goes beyond
being a star wife and is a successful interior designer and
entrepreneur, says she always had an inclination towards the world of
design.
The wife of Bollywood superstar Shah Rukh Khan, who
personifies class and oozes glamour in everything she does, runs her own
design studio named The Design Cell.
"I have always had an
inclination towards design. Luxury and style have been key elements in
all my projects. At the moment, I am concentrating on expanding
operations of my design studio of The Design Cell," Gauri told IANS.
Her
brand, The Design Cell, has been the culmination of her long-standing
passion for interior design. Her concepts reflect her design sensibility
and showcases an eclectic mix of custom and selective pieces, with some
creations made by the mother of three -- sons Aryan and AbRam and
daughter Suhana.
The Design Cell is not the only project she is
working on. She is also busy endorsing many fashion and lifestyle
brands. The latest feather in her cap is an endorsement for boutique
jewellery brand Mahesh Notandass Fine Jewellery, for which she will
feature in a series of print and online ads.
Asked about the
trend that's making waves in the jewellery business, she said: "Today,
it's all about statement pieces and blending traditional with
contemporary styles... Complementing a red carpet gown with uncut
diamond neckpiece or a delicate 'hathphool' (hand ornament) with a
cocktail dress is the current trend."
Gauri is a fan of jewellery and says that her personal style is minimalistic yet plush.
"I
prefer single statement pieces like solitaire earrings and a elegant
ring. I love to complement my Indian ensembles with neckpieces, and
earrings and cuffs. It's important to match your style with the
occasion," she said.
Before this endorsement deal, Gauri lent her
creative skills to Satya Paul to mark the fashion brand's 30th
anniversary. She put together must-have pieces inspired by her signature
style as a part of the collaboration.