Filmworld
Rs.6.31 crore to Amitabh for DD Kisan promotion unwise: Congress
New Delhi, July 17
The Congress on Friday said
the decision of national broadcaster Prasar Bharti to pay Rs.6.31 crore
to Bollywood icon Amitabh Bachchan for endorsement and promotion of
recently launched DD Kisan channel was not an act of wisdom.
Congress leader Salman Khurshid said farmers were facing distress and the money should be spent on them.
"It
is an issue concerning farmers. We are aware of their condition.
However big an artiste, giving more than Rs.6 crore for a message and
not spending on farmers... I do not think it is wisdom," he said.
"It
is a matter of perception that (a) voice, (a) face will make it
successful. It will be better to spend the money on farmers and not
publicity," Khurshid said.
The public-funded Doordarshan's Kisan channel was launched by Prime Minister Narendra Modi in May.