Kochi, July 19
A group of film buffs has come
up with an online site which will enable people to watch the latest
Malayalam movies on the digital platform legally at a download cost of
Rs.180 for an ordinary print and Rs.300 for a high definition print.
Reelmonk.com,
created by Xincoz Labs, is the brainchild of three 22-year-olds from
Kochi -- Blaise Crowly, Vivek Paul and Gautham Vyas -- and is promoted
by Konglo Ventures. It aims to bring Malayalam cinema to its users'
homes the same day the films release in India.
"We are set to
launch on July 20 with 15 movies for users to download including
'Nee-Na' by Lal Jose and 'Njan Steve Lopez' by Rajeev Ravi. An idea that
originated over a midnight phone call with a friend is today ready to
launch after a long and exciting journey that was full of challenges,
setbacks, straight-out crashes and amazing moments to cherish", said
Crowly, CEO, Reelmonk.com.
"Piracy happens due to
non-availability of content. When content is easy to access at a
reasonable price, we believe piracy will take a back seat" he added.
Paul,
COO, Reelmonk.com, shared that a lot of effort and sacrifice goes into
creating a movie and it is "shattering when elements such as piracy,
lack of releasing platforms and other issues destroy this work".
"We
want to be a platform where all movies can reach viewers with the click
of a button. With connected users, our platform enables movie producers
to distribute their content in any country they choose on the same day
as they release in India," he added.
Paul also said that they have a revenue-sharing model with the producers and it is worked out on a 70:30 sharing basis.
"Through
the dashboard on the page, the producer can find out on a daily basis
how many people have downloaded the film. Once it's downloaded into a
computer hard-disk, it can be seen any number of times, but cannot be
copied to a pen drive. Even if one lakh people download a film, the
producer gets a decent sum, which probably he would not have got
otherwise," Paul told IANS.
The Kerala diaspora is said to be
close to 2.5 million and living mostly in the Middle East and Jose, who
is releasing "Nee-Na" through Reelmonk.com in the US, Saudi Arabia and
other select countries, shared that during his European tour, he met
many Malayalis who complained about their inability to watch new
Malayalam movies as and when they are released in India.
"They also shared that they were forced to watch pirated versions for want of an option to watch them legally," he added.
Noted
director Jayaraj believes that Reelmonk.com will give people "the
opportunity to easily access Malayalam movies that they love, especially
with features like pay-per-download".
