Filmworld
Word of mouth boosts 'Masaan' ticket sales
New Delhi, July 26
Tagged as "one of the
finest Hindi films" and "technically brilliant", "Masaan" witnessed a
strong fillip in ticket sales on Saturday -- thanks to the strong and
reliable word of mouth.
Produced jointly by Drishyam Films,
Phantom Films, Macassar Productions and Sikhya Entertainment, "Masaan"
hit the Indian screens on Friday.
"In major cinema chains like
PVR, Cinemax the film opened on Friday morning with an average occupancy
of 17.5 to 18 percent. By Friday night, it rose to around 24 percent
and by Saturday the average occupancy was 37.4 percent," Shiladitya
Bora, CEO of Drishyam Films, said in a statement.
"In urban
centres like PVR Anupam Saket (Delhi), the Saturday average occupancy
was as high 89.30 percent, PVR MGF Gurgaon 85.60 percent, PVR Forum
Bengaluru 79.40 percent, PVR Juhu Mumbai 78.50 percent, PVR Phoenix
Mumbai 76 percent, PVR Andheri Mumbai 93.70 percent, PVR Director's Cut
Delhi 91.50 percent, PVR Marketcity Bengaluru 87.60 percent, PVR
Kukatpally Hyderabad 97.10 percent and so on," he added.
The film, which has opened in around 250 screens in the country, is looking stable to go in the second week with more shows.
“Excellent
reviews coupled with very strong word of mouth resulted in full house
in almost all major multiplexes in urban centres on Saturday. We are
confident that 'Masaan' will sustain in theatres for a good number of
weeks making it also a success at the box office along with being
critically acclaimed," said Manish Mundra of Drishyam Films.
Vikramaditya
Motwane of Phantom Films also shared that the strong word of mouth and
the "super reviews have added to the buzz around the film, and the
ticket sales went up by almost double on Saturday".
The story of
debut directorial of Neeraj Ghaywan revolves around four lives which
intersect along the Ganga ghats in Benares: a low-caste boy falling
hopelessly in love, a daughter ridden with guilt of a sexual encounter
ending in a tragedy, a hapless father with fading morality, and a
spirited child yearning for a family, long to escape the moral
constructs of a small town.