Filmworld
'Kolaveri Di' crosses 100 mn mark on Youtube
New Delhi, Dec 3
Tamil star Dhanush's song “Kolaveri di†became a sleeper blockbuster in 2011 and it continues to have its victorious run in the virtual world. The song has surpassed 100 million views on Youtube since its release.
“Kolaveri Diâ€, which was released by Sony Music on November 16, 2011, crossed the benchmark on Wednesday, read a statement.
Sung and written by Dhanush, "Kolaveri di" captured people’s imaginations with its music and colloquial lyrics and immediately became a song of the people.
Composed by 18-year-old Anirudh Ravichander, the song with funny lyrics is sung in an unconventional manner by Dhanush himself and was a part of his film “3â€, which was directed by his wife Aishwarya. The film also stars Shruthi Haasan.
The video had a raw feel to it, similar to an unplugged recording, making it extremely relatable for the viewers.
“Kolaveri a highly popular slang among Tamil youth, normally used to silence a cranky person in a group. It is among several Tamil words which youngsters use between themselves without implying actual meaning.