Filmworld
Farah Khan challenges Boman Irani

Mumbai, Aug 18
Actor Boman Irani is busy urging people to take a 'Smelfie Challenge' to rid their homes of odour, and now Bollywood choreographer-director Farah Khan has challenged her "Shirin Farhad Ki Toh Nikal Padi" co-star.
Boman, who is the brand ambassador for Ambi Pur India, is inviting consumers to click ‘smelfies' with what they consider the most difficult household odour to get rid of, and send it to the #Smelfie contest platform during the contest.
Farah took up the challenge, and said: "I have taken up the Smelfie challenge with what I think is the most difficult smell to get rid of - Fish! So, bring it on Boman, let's see if you win."
"I was intrigued by this challenge by Boman! No one likes odours, especially me. But we all face it. So I am very eager to see if Ambi Pur is truly as effective in getting rid of home odours. I want to see if it can be my go-to for my lovely home. So, I have taken up the Smelfie challenge with what I think is the most difficult smell to get rid of - Fish! So, bring it on Boman, let's see if you win," Farah said in a statement.
Under this contest, some winners will stand a chance to get invites to a house party hosted by Boman where he will demonstrate how Ambi Pur eliminates the household odours brought in by winners. The "Om Shanti Om" maker will now be seen joining Boman at his house party.
Boman, who is the brand ambassador for Ambi Pur India, is inviting consumers to click ‘smelfies' with what they consider the most difficult household odour to get rid of, and send it to the #Smelfie contest platform during the contest.
Farah took up the challenge, and said: "I have taken up the Smelfie challenge with what I think is the most difficult smell to get rid of - Fish! So, bring it on Boman, let's see if you win."
"I was intrigued by this challenge by Boman! No one likes odours, especially me. But we all face it. So I am very eager to see if Ambi Pur is truly as effective in getting rid of home odours. I want to see if it can be my go-to for my lovely home. So, I have taken up the Smelfie challenge with what I think is the most difficult smell to get rid of - Fish! So, bring it on Boman, let's see if you win," Farah said in a statement.
Under this contest, some winners will stand a chance to get invites to a house party hosted by Boman where he will demonstrate how Ambi Pur eliminates the household odours brought in by winners. The "Om Shanti Om" maker will now be seen joining Boman at his house party.

1 hour ago
USCIS Reaches Fiscal Year 2026 H-1B Cap

1 hour ago
UN chief condemns deadly Israeli attack on Gaza church

3 hours ago
Working to get High Commissioners deployed in two capitals': MEA reiterates to normalise India-Canada ties

3 hours ago
Trump directs AG Pam Bondi to unseal Epstein Grand Jury Records amid supporter pressure and media uproar

5 hours ago
Leaders don’t feel for people: LoP Gandhi’s broadside hit at CPI(M) at Chandy’s death anniversary

6 hours ago
Bhumi Pednekar’s sister Samiksha calls the actress her ‘biggest blessing’ in a touching birthday tribute

6 hours ago
Arjun Kapoor goes shirtless at the gym, shows off his ‘work in progress’ physique

6 hours ago
India’s maiden Formula One driver Narain Karthikeyan gets biopic

6 hours ago
Ahaan Panday thanks ‘Saiyaara’ co-star Aneet Padda for the lessons and mentorship in heartfelt post

6 hours ago
‘Baadshah’ actress Deepshikha Nagpal shares her deep connection with the monsoon season

6 hours ago
Soha Ali Khan reveals her morning detox ritual rooted in self-love

6 hours ago
Just because I direct films doesn't mean I can't also act, says Nandita Das

6 hours ago
Priyanka Chopra receives the sweetest birthday wish from mom Dr. Madhu Chopra