New Delhi, Sep 10 : Beverages and snacks major PepsiCo India says that it plans to bring more youth and women from rural areas to work in the fast-moving consumer goods (FMCG) sector, and will soon initiate large-scale campaigns for this purpose.

\"We have a proposition in process, called \'Impact 10K\', which is targeted at the women in the rural and semi-urban areas to increase the talent pool in the FMCG sector,\" PepsiCo\'s Vice-President of Human Resources Suchitra Rajendra told IANS.

\"Under the programme, the company will include 10,000 women in the first year. The pilot is already underway,\" she said.

Rajendra said under the Impact 10K programme, the company will work in a consortium with the United Nations Development Programme (UNDP), alongwith bottling partners Varun Beverage, Nestle and Airtel, to help build the talent pool at base of the pyramid.

\"The content is being designed by PepsiCo itself, but we are leveraging other FMCGs like Airtel and Nestle as partners for the hiring process,\" she said.

About PepsiCo India\'s other programme targeted at the youth, she said: \"The \'Change The Game\' CTG challenge that we are launching at the end of this month is an initiative to attract the young generation across graduate, post graduate and young working executives.\"

The CTG campaign will be making use of digital channels to reach out to the youth, she added.

PepsiCo India aims to bring rural workforce in FMCG