New Delhi, Sep 21 : Internet search giant Google on Wednesday announced the launch of Google Allo -- a new smart messaging app that helps users make plans, find information as well as express with ease, all within the chat.

Packed with innovative features including smart reply, options for sharing photos, emojis and stickers, Google Allo makes it easier for users to respond quickly and keep the conversation moving, even when one is on the go.

\"Whether it\'s planning a night out or just catching up, we rely on messaging to stay in touch with friends and family every day. But too often we have to hit pause on our conversation. So we created Allo, a messaging app that helps you keep your conversation going, by providing assistance when you need it,\" said Amit Fulay, Group Product Manager at Google.

Users may no longer need to leave a conversation with friends just to grab an address, or share a YouTube video, or pick a dinner spot.

The Google Assistant in the Allo app will answer questions. Users can also type @google to bring the Assistant into chats with friends the statement read.

Apart from answers, Google Assistant in Google Allo can also provide latest news, weather, traffic, sports, or upcoming flight status.

Users can also get information from pharmacies to ATMs, banks, parking, gas stations and grocery stores, etc., and directions right within their conversation from the Google Assistant.

The app, available on Android and iOS platforms, has enabled smart replies in \"Hinglish\" and rolled out 200 stickers created by popular independent artists that are specifically relevant to Indian users.

Google enters messaging segment with Allo