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‘IIFA Weekend and Awards’ Celebrates Local Traditions in New York

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Mumbai, July 28th, 2017— The celebrated IIFA Awards took over the city of New York with dazzling awards show bringing together the biggest names of Bollywood in celebration of Indian Cinema. Giving Indian cinema a global platform.

Seen in the picture holding the marble inlay clapboard are Santiago C. Corrada, President and CEO of Visit Tampa Bay and member of the Mayor’s office in Tampa, Ms. Noreen Khan, Vice President International Indian Film Academy and Philip Cheng, vice president, Ground Operations for FedEx Express in India. The marble inlay clapboard has been specially designed and developed by a FedEx Express customer from India. The presentation of the film clapboard commemorates the IIFA movement of ‘One World, One Vision’ which brings together various cultures, communities, businesses and people under one global platform.

FedEx Express is the Official Logistics Service Provider for ‘IIFA Weekend and Awards’.
The marble inlay is a technique found in traditional Indian artworks. Similar effects can be seen adorning the Taj Mahal and other Mughal monuments in India. The inlay clapboard symbolizes the journey of Indian craftsmanship across borders.

About IIFA (International Indian Film Academy)
Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is the leading South Asian film academy and a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. The alliances made via the platform of IIFA provide huge benefits and gain to India, but an equally important objective of this prestigious brand is to create similar outcomes in its host country. The aim is to establish a system of mutual benefit to both India as well as the host destinations by boosting tourism, economic development, trade, culture, cross-border investments and film co-productions. Wizcraft International Entertainment Pvt. Ltd promotes the IIFA Weekend & Awards globally each year and travel to new, exciting and beautiful destinations, taking the film fraternity with it to unite and celebrate the best of Indian film and culture, thereby taking Indian Cinema and India to a wider audience: www.iifa.com

About Wizcraft International Entertainment Pvt. Ltd.
Wizcraft is India’s leading media and Entertainment Company, dedicated to showcasing its expertise on the world stage. Having conceptualized some of the grandest events globally including the 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the Commonwealth Games Opening and Closing ceremonies in Delhi as well as the Handover ceremony of the Commonwealth Games in Melbourne, and the prestigious International Indian Film Academy (IIFA) Weekend & Awards for 15 years in more than 12 countries, Wizcraft has contributed towards brand building for India across the world. It has pioneered and developed India’s biggest entertainment brand IIFA, which has taken Indian Cinema and culture to the world. The growth story of the company reflects the evolution of the Indian event management and entertainment industry itself. Driven by its vision “Believe in the power of your dreams”, the company is committed to quality and innovation, while setting its sights on greater peaks of achievement.

For more information, visit:
http://www.iifa.com/
www.wizcraftworld.com