CATCH THE POWER-PACKED PERFORMANCES OF EROS NOW IIFA ROCKS 2017

Mumbai, August 18th 2017: The 18th Edition of IIFA Weekend & Awards, the most extravagant and spectacular global celebration of Indian cinema worldwide took place in New York City, USA. A complete treat for music lovers everywhere, the biggest names in the Indian music industry performed at EROS NOW IIFA Rocks at the iconic MetLife Stadium on 14th July, 2017. Eros NOW IIFA Rocks Co-presented By Nexa, Powered By Vivo, a dazzling musical evening featured a number of surprises and megastars all on one stage!
This year, the spectacular global event was kick started by multi-talented Bollywood star Diljit Dosanjh, IIFA Rocks celebrated 25 years of the musical genius A. R. Rahman in the industry with a mesmerizing 90 minute performance alongside a first time medley by Hariharan, Kailash Kher, Mika Singh, Mohit Chauhan, Jonita Gandhi, Neeti Mohan, Javed Ali, Kamaal Khan and Haricharan Seshadri among others. Also, adding to the list of this amazing line-up, Aditi Rao Hydari captivated the audiences with her powerhouse performance at the IIFA Rocks Stage. This Sunday, catch the splendid performances on Colors at 4 PM, 20th August 2017.
EROS NOW IIFA Rocks Co-presented By Nexa Powered By Vivo, also felicitated the winners for their excellence in the technical field. Ae Dil Hai Mushkil led the winners list by walking away with 4 awards in the technical category including Background Score (Pritam), Best Engineer (Shadab Rayeen), Cinematography (Anil Mehta, ISC, WICA) and Costume Designing (Manish Malhotra). Other winners in the Technical category featured Pink’s Ritesh Shah winning Best Dialogue and Best Screenplay and Bodhaditya Bandyopadhyay for Editing. Larnell Stovall, Parvez Shaikh, `ANL` Arasu winning Best Action and Anuj Mathur winning Sound Mixing for the film Sultan. Kapoor and Sons’s Adil Shaikh earning the Best Choreography Award for the song Kar Gayi Chull and Sound Design was won by Pranav Shukla for the film Mirzya. Fan won two awards for Best Make up (Greg Cannom) and Special Effects Visual (Red Chillies VFX) categories. Neerja took an accolade for Production Design (Aparna Sud & Anna Ipe). Myntra’s Style Icon Award was presented Youth Icon Alia Bhatt at the event.
Andre Timmins, Director- Wizcraft International, the producers and creator of the IIFA movement, said, “We are thankful to the audiences for their love and support this year. The 18th Edition of IIFA Weekend And Awards was one of our biggest ever IIFA Festivals to date. The festival this year saw the coming together of the very best in music, fashion, dance extravaganza and celebration of Indian Films. The multi-faceted nature of IIFA also celebrated 25 years of music maestro A.R. Rahman in the industry. IIFA will continue on its journey with strength to grow every year in the world of entertainment and build the outreach to bring positive results and impact.”
Commenting on the occasion, Raj Nayak, COO – Viacom18 said, “IIFA Rocks is a grand celebration of music and entertainment that makes the Indian film industry one of the grandest industries in the world. As the world celebrated the IIFA Awards together, we are taking the revelry one step further by celebrating music maestro AR Rahman’s 25 years of musical journey at IIFA Rocks. We are delighted to be able to spread his magic to South Asian audiences across the world through COLORS. Along with the world-class concert, the viewers will also see IIFA Rocks felicitate film-making experts for their excellence in the technical field.”
Keep up to date with all the latest news and details on IIFA by logging on to www.iifa.com or checking out the social media handles:
Facebook – https://www.facebook.com/IIFA/

Twitter - https://twitter.com/IIFA

Instagram – https://www.instagram.com/iifa/

About IIFA (International Indian Film Academy)
Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is the most appreciated South Asian film academy and a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. The alliances made via the platform of IIFA provide huge benefits and gain to India but an equally important objective of this prestigious brand is to create similar outcomes in its host country. The aim is to establish a system of mutual benefit to both India as well as the host destinations by boosting tourism, economic development, trade, culture, cross-border investments and film co-productions.
Wizcraft International Entertainment Pvt. Ltd promotes the IIFA Weekend & Awards globally each year and travel to new, exciting and beautiful destinations, taking the film fraternity with it to unite and celebrate the best of Indian film and culture, thereby taking Indian Cinema and India to a wider audience. www.iifa.com.

ABOUT WIZCRAFT INTERNATIONAL ENTERTAINMENT PVT. LTD.
Wizcraft International Entertainment, India’s leading media and Entertainment Company is dedicated to showcasing its expertise on the world stage. Having conceptualized some of the grandest events globally including the 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the Commonwealth Games Opening and Closing ceremonies in Delhi as well as the Handover ceremony of the Commonwealth Games in Melbourne, & the prestigious International
Indian Film Academy (IIFA) Awards & Weekend for 15 years in over 12 countries, Wizcraft has contributed towards brand building for India across the world. It has pioneered and developed India’s biggest entertainment brand IIFA which has taken Indian Cinema and culture to the world. The growth story of the company reflects the evolution of the Indian event management & entertainment industry itself. Driven by its vision “Believe in the power of your dreams” the company is committed to quality and innovation, while setting its sights on greater peaks of achievement.
www.wizcraftworld.com

About ‘COLORS’:
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21stJuly 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘JazbaatKe Rang’.
‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Thapki…Pyaar Ki, Devanshi, SasuralSimarKa, Shakti…AstitvaKeEhsaasKii, Udann, Karmphal Data SHANI, EkShringaar…Swabhimaan, Kasam…TerePyaar Ki, Bigg Boss, Naagin 2, Dil Se DilTak, ChhoteMiyanDhaakad, BhaagBakoolBhaag, Savitri Devi College and Hospital, India BanegaManch, Golden Petal Awards, IIFA, Chandrakanta and Rising Star amongst others.

About ‘VIACOM 18’:
Viacom 18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on-air, online, on ground, in shop and through its cinema.