America
Kendall Jenner the new face of Calvin Klein
Los Angeles, March 12
Model Kendall Jenner,
who was seen walking the runway for luxury brands including Chanel and
Balmain at the Paris Fashion Week, has been signed on to endorse fashion
brand Calvin Klein.
Kendall took to image-sharing platform
Instagram to post some photographs in which she is seen wearing Calvin
Klein lingerie and jeans. She has even tagged the official account of
the brand, reports mirror.co.uk.
The reality star, who is already
the face of cosmetic brand Estee Lauder, is now the face and body of
the popular underwear brand, according to New York Post newspaper's Page
Six column.
Singer Justin Bieber was also posting many
photographs of himself rocking Calvin Klein briefs online before he was
announced as a spokesman for Calvin Klein Jeans in January.
The
singer generated a huge amount of publicity for the brand after
appearing in an advertisement with model Lara Stone as his fans
questioned whether his muscles had been photoshopped.