Filmworld
Not possible to hard sell film like 'Hamari Adhuri...': Vidya
Mumbai, June 6
Vishesh Films’ "Hamari Adhuri
Kahani" is releasing next week, but the cast and crew is not on a
frenetic promotional spree. Actress Vidya Balan, who plays the female
lead in the film, says it is intentional.
“It is not possible to
hard sell a film like 'Hamari Adhuri Kahani'. We have intentionally done
minimal promotions for this film. It is not that kind of film where we
can go and tell everyone that 'Please go and watch it'. The tone of the
film is extremely different," Vidya said here.
Present on the set
of Ekta Kapoor’s TV show "Itna Karo Na Mujhe Pyar" to promote the film,
she said: “We are doing integrations with TV fiction shows and popular
serials where the themes coincide. That’s why we are not promoting (the
film) on reality shows. We are welcoming the TV audience to our film
with this integration.â€
"Hamari Adhuri Kahani", about unrequitted
love, is directed by Mohit Suri and also stars Emraan Hashmi and
Rajkumar Rao in lead roles.