Filmworld
After a limit, it's not actor's responsibility: Vidya on endorsements
Mumbai, June 8
Actress Vidya Balan believes an actor is responsible for the brand he or she endorses, but only to an extent.
Her
comment comes in the wake of the Maggi controversy which has
highlighted the responsibility of a celebrity brand endorser regarding a
product.
When asked about her take on it, Vidya, during a
promotional event of her forthcoming film "Hamari Adhuri Kahani", told
IANS: "I don't think that after a limit it's an actor's
responsibility... because if I am endorsing a product, I can only find
information to a certain extent, like, what sort of material has been
used to make that particular product. But I cannot go to factory and
make the product."
Vidya herself endorses some products.
The
past few weeks have seen names of stars like Amitabh Bachchan, Madhuri
Dixit Nene and Preity Zinta being dragged in controversy over endorsing
Maggi, which was found to have harmful elements.