New Delhi, Sep 12
If the Empire State
Building, the Statue of Liberty, Central Park, and the glitzy Times
Square of New York city have not ticked off your bucket list, here's a
chance. The most visited city in the US awaits, with lots more new to
offer Indians, officials said.
"The Indian market is critically
important to New York city, the most visited US city by Indians,"
Christopher Heywood, senior vice president for global communications
with NYC & Company, told IANS in an interview.
"With many new
attractions and low-cost options, we have a lot more to offer Indians,"
said the senior executive of NYC & Company, the official marketing,
tourism and partnership organization of the Big Apple.
To woo
Indians on a budget travel to the US, the city has free and low-cost
options throughout its five boroughs -- Manhattan, Brooklyn, the Bronx,
Queens and Staten Island, Heywood said.
These low-cost options
include free admission to museums like the 9/11 Memorial, Museum of
Modern Art, the Bronx Museum of the Arts. This apart, they also offer
New York Explorer Pass and other city passes, which include 10 to 80
attractions.
Indians can also visit the art exhibitions featuring
Indian artists, like the Metropolitan Museum of Art, which will soon
welcome Indian pianist-musician Vijay Iyer, he said.
"We
encourage the value conscious Indians to visit during January-February
when we have deals on restaurants, museums and shopping. These options
are so that Indians could enjoy a live-like-a-local experience," Heywood
said.
"Indians stay in New York on an average for at least 13
nights, with the majority, 56 percent, traveling for leisure --
including 31 percent of them visiting their friends or families in the
city," he said.
"Indians visiting friends and relatives act like our ambassadors for travel to US."
New
York had an estimated 263,000 Indian visitors in 2014, a 12 percent
rise since the previous year, Heywood said, and that a total of 278,000
visitors were expected this year. India is the 12th largest overseas
market for the city and Indians stay the longest.
"Although we
recognize that the visa process to US has its own difficulties but it
certainly has improved. On an average, we find Indians planning their
trip to New York 52 days ahead," Heywood said.
Unlike for other
countries where the visa is given only for the duration of travel,
Indians can take advantage of getting the visa for 10 years straight, he
said.
"To cater to the growing number of visitors we are making
10,000 new hotel rooms in the city to take it to a total of 113,000
rooms," Heywood said.
Overall in 2014, New York city welcomed a
record 56.4 million visitors, which generated $61.3 billion in economic
activity. "This year, we sould have about 58.1 million tourists from
around the world visiting New York. And by end-2021, we should have at
least 67 million visitors."
(Bhavana Akella can be contacted at [email protected])
