Business
Kerala IT firm introduces e-entertainment platform
Thiruvananthapuram, April 13
Cinesoft, a
Kochi-based IT firm is all set to deliver TV channels on multiple
platforms like iOS, Android, Windows or Linux over the internet (wi-fi,
3G, 4G) on its entertainment e-commerce platform, said a company
official.
Addressing the media here, Cinesoft managing director
Anil Nair on Monday said to start with they would provide 30 TV
channels, mostly from south India, to its viewers using the over-the-top
technology (OTT) and in an year's time it would cross 100 channels.
"We
had entered into an agreement with all leading TV channels in Kerala to
experiment on our platform and it has been successful. We expect that
in a month's time it would be ready, as the only part left is the
agreement signing as each of these TV channels will get a revenue when
viewers choose their channels," said Nair.
It can be viewed in multiple devices like mobile, tablet, PC, desktop, Smart TV, gaming console, streaming boxes among others.
"Ours
is the perfect platform for content companies and media holdings
looking for means to maximize their profits from the content they own,"
said Nair, who started the company in 2009.
"We have a library of
over 2,000 Malayalam films, out of which 400 have already been loaded
and anyone can watch it by downloading their app that is available on
the play store free of cost. Starting next month, we will be able to
provide new Malayalam film releases also. The revenue model is exciting
for the copyright holders of the new releases as they will get money
each time their film is viewed," added Nair.